Thursday, April 8, 2010

Piece & 3 Floyds Collaboration = Marketing Ploy

The Craft Brewers Conference is in full swing here in Chicago, so I thought I would write a little something about beer. Piece Brewery & Pizzeria not only makes really good pizza, but they make damn good beer. The recently released Marketing Ploy is a collaboration between Three Floyds Brewery of Munster, IN and Piece. Three Floyds has really made a name for themselves in recent years and their Alpha King and Pride & Joy are two favorites of mine. Marketing Ploy isn't too hoppy and isn't very bitter. It has great balance and the citrus aroma is very pleasant making it very drinkable. It may just be a marketing ploy, but two great breweries have joined forces to make a really, really good beer.

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